WebPT is a leading SaaS platform designed for rehab therapy clinics—offering tools that help single-therapist practices to multi-location enterprises improve performance, increase revenue, and enhance patient outcomes. After integrating Clinicient and Keet, WebPT expanded its capabilities to serve more rehab therapy professionals with an even stronger and more comprehensive suite of solutions.
Despite having strong brand recognition, WebPT faced challenges related to organic visibility, content depth, and authority growth in a highly competitive healthcare SaaS market.
They approached us to improve their SEO performance, expand keyword reach, and strengthen overall digital authority.
With our experience in SaaS SEO, we built a complete search-focused strategy that addressed technical, content, and authority gaps.
Scaling SEO for a high-authority SaaS brand competing in the healthcare technology space came with several challenges:
We conducted a deep technical audit, fixed indexing & crawl issues, updated content clusters, and optimized top-ranking therapy keywords. Category pages and resource-center content were revamped with proper internal linking and refreshed metadata.
We improved E-E-A-T signals across medical guides, blogs, and product pages. New keyword clusters were added for therapy management, documentation tools, and clinic performance topics—driving higher organic reach.
We strengthened their backlink profile by securing high-quality industry-relevant links, cleaning toxic URLs, and building authority through digital PR and guest contributions.
Since WebPT receives 97% traffic from the US, we optimized US-focused landing pages while expanding discoverability for India & other emerging regions by optimizing content intent, hreflang, and regional search variations.
Our execution delivered measurable improvements within the project duration:
Performance Highlights
WebPT’s critical therapy-management keywords saw significant ranking improvements, strengthening their position as the #1 SaaS platform in the rehab therapy category.
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Thanks to the SEO strategy and execution, our organic visibility and keyword coverage improved significantly. The content and technical updates had a clear impact on our growth trajectory.
SEO, Technical SEO fixes, content optimization, backlink improvement, authority building, keyword expansion, and analytics tracking.
Full SEO optimization completed in 4 months with improvements showing throughout the period.
Yes, we specialize in scaling SaaS brands using data-driven SEO & content strategies.
Absolutely. We restructure, optimize, and enhance large content ecosystems for stronger rankings and engagement.
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