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BOBOANBOO is a growing e-commerce brand known for its high-quality lifestyle and utility products, crafted to deliver durability and convenience for everyday use. The brand had an expanding product catalog, but its digital performance was inconsistent, and revenue generation from paid ads lacked scalability.
Although BOBOANBOO had a strong product-market fit, its previous Meta campaigns were under-optimized, scattered across multiple structures, and not aligned with performance-driven ad frameworks. They partnered with us to rebuild their entire Meta Ads ecosystem, strengthen campaign efficiency, and increase profitability.
Using a data-backed strategy and multi-phase optimization, we restructured the account, removed ineffective ad sets, refined targeting, and enhanced creative delivery to produce measurable growth month by month.
Scaling an eCommerce brand in a competitive retail environment comes with several barriers:
We strengthened the ad performance by testing multiple hook variations, refreshing creatives based on data, highlighting clear product benefits and USPs, improving overall messaging clarity, and adding stronger CTAs to drive quicker conversions — resulting in higher engagement, better relevance, and improved conversion rates.
We analyzed competitors’ campaign setups, creative messaging, offers and pricing angles, acquisition funnels, and retargeting styles, and these insights helped us build a more refined and competitive Meta strategy.
We restructured the full TOF, MOF, BOF framework, removed overlapping ad sets, refined audience segmentation, built a consistent creative rotation cycle, strengthened offer positioning, and created a clear scaling roadmap aligned with Q4 seasonality.
We began by restructuring campaigns for cleaner data flow and better optimization. In the first weeks, we paused low-ROAS ads, consolidated campaigns, boosted strong retargeting sets, optimized TOF reach, adjusted budgets by ROAS, and leveraged seasonal spikes. This, combined with improved retargeting pools and stronger creative hooks, significantly strengthened the conversion cycle.
Over consistent optimization across Sept, Oct & Nov 2025, BOBOANBOO experienced strong and measurable growth across major performance metrics.
Performance Highlights
BOBOANBOO achieved a consistent upward trend in purchases, ROAS stability, and campaign profitability. Retargeting delivered exceptional returns, TOF performance stabilized, and overall account revenue increased significantly over the 4-month optimization period.
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We experienced major improvements in our Meta Ads performance. ROAS increased consistently, our campaigns became far more stable, and our retargeting results were outstanding. We’re extremely satisfied with the growth and clarity this strategy brought to our account.
The primary objective was to rebuild BOBOANBOO’s Meta Ads structure, reduce wasted spend, stabilize ROAS, and create a scalable framework capable of increasing purchases and revenue month-over-month.
The account had scattered campaign structures, overlapping audiences, inconsistent budget allocation, weak retargeting pools, and creatives that were not backed by data-driven insights. These issues prevented stable optimization and limited scalability.
We rebuilt the TOF–MOF–BOF funnel, consolidated campaigns to improve learning, removed overlaps, segmented audiences clearly, and optimized budgets based on ROAS signals. This created a clean and efficient structure for better performance.
Testing multiple hooks, refreshing creatives, improving messaging clarity, and adding stronger CTAs increased engagement, strengthened relevance scores, and directly boosted conversions across TOF and retargeting campaigns.
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