Edit Content
EventSalesAgency runs high-ticket service funnels where consistent, qualified leads are essential for predictable bookings and sales calls. However, their previous Meta Ads structure was unstable — lead cost would spike frequently, campaigns overlapped, and ad delivery lacked proper optimization signals.
To fix this, we redesigned the entire Meta Ads setup with a structured, performance-first approach. We improved campaign mapping, rebuilt funnel segmentation, and introduced tighter optimization cycles that boosted lead flow and reduced cost significantly.
Scaling an eCommerce brand in a competitive retail environment comes with several barriers:
We audited the entire account and quickly identified the major performance gaps, including an unstructured campaign setup, high CPL across important ad sets, overlapping TOF audiences, weak retargeting pools, poor frequency control, and budgets scattered across low-impact campaigns—these insights revealed clear bottlenecks and guided us in building a more stable, optimized, and conversion-focused structure.
We audited the entire account to identify performance leaks, finding issues like unstructured campaigns, high CPL in core ad sets, overlapping TOF audiences, weak retargeting pools, poor frequency control, and budgets scattered across low-impact campaigns—these insights revealed the key bottlenecks and guided us toward a corrected, high-performing structure.
We improved communication by testing multiple hooks, adding clearer value-driven messaging, using stronger benefit-led angles, tightening CTAs for faster action, and maintaining a consistent creative refresh cycle—resulting in higher engagement, better relevance, and stronger conversions.
We audited the full account to identify performance leaks, including unstructured campaign setup, high CPL in key ad sets, overlapping TOF audiences, weak retargeting pools, poor frequency control, and budget spread across low-impact campaigns—revealing key bottlenecks and helping us plan a corrected structure.
Over the optimization period, EventSalesAgency saw strong improvements across all major metrics.
Performance Highlights
EventSalesAgency achieved predictable, scalable, and cost-efficient lead generation month over month. Ad delivery became stable, CPL dropped significantly, and retargeting performance strengthened — creating a consistently profitable Meta Ads system.
Discover how our clients have achieved success through our innovative solutions and dedicated support.
(100+ Clients)
( 25+ Industries Served )
The primary goal was to stabilize CPL, remove campaign overlap, and build a funnel that consistently delivers qualified leads at a predictable cost.
Early improvements appeared within the first 2–3 weeks after restructuring campaigns, tightening targeting, and optimizing creative delivery.
Funnel rebuilding, stronger retargeting pools, refined hooks, and tighter audience segmentation significantly improved lead relevance and quality.
Yes — the optimized structure, controlled frequency, and high-performing audiences allow the system to scale predictably with higher budgets while maintaining stability.
Copyright © 2025-26 All Rights Reserved.
We saw a clear and immediate improvement in our Meta Ads performance. Lead costs dropped, delivery became stable, and the overall funnel started producing consistent, high-quality leads. The new structure brought clarity, stronger targeting, and far better control over our budget. We’re extremely satisfied with the results and the growth this strategy delivered to our agency.
Brain Rand — Marketing Director, U.S. Service Brand